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The Next Wave of Loyalty Technology
By Kyle Clark, Sales Engineer, Bunchballkyle.clark@bunchball.com /@kylepclark How many loyalty programs are you a member of? Better yet, how many loyalty programs are you an active member of? Are you...
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GSummit, Rockstars and Loyalty
By Caroline Japic, Vice President, Marketing@carolinejapicToday’s loyalty programs are like the Bruce Willis character in the movie The Sixth Sense. They’re dead, they just don’t know it yet.Loyalty...
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Big Data – and Building Loyalty From the Inside
By Rajat Paharia, Founder and Chief Product Officer@rajatrocksAll day long, you generate data. Whenever you interact with an enterprise application, social network, website or mobile device, you add...
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Loyalty is Dead! Long Live Loyalty!
By Rajat Paharia, Founder and Chief Product Officer@rajatrocksIf you’re like most people, you’re a member of 18 different loyalty programs. That number may surprise you, but as studies have shown,...
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Loyalty 3.0 Now a New York Times Bestseller (and on Wall Street Journal, and...
By Caroline Japic, Senior Vice President, Marketing@carolinejapicRajat didn’t want to jinx it.When he received word that his hot new book, Loyalty 3.0: How to Revolutionize Customer and Employee...
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Getting to Know Your Customers Better
Erika Blaney, Vice President, Marketing@ErikaBlaneyGet to Know Your Customers Day falls on the third Thursday at the beginning of each quarter –that means it’s happening this week on July 17. For me,...
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Do You Have Questions About How To Get Started With Gamification?
By Keith Conley, Director, Analytics & Insight, Bunchball@conleyinsightsAs Bunchball’s Founder and Chief Product Officer Rajat Paharia wrote about last month, the gamification landscape is...
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A Halloween Tip From Bunchball: Use Gamification To Ward Off Zombies
Tina Hou, Director, Product MarketingZombies make great TV characters, movie villains and Halloween costumes. But, let’s be honest, there’s no place for them in your business strategy.Too many...
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